Dental

Brief: write a series of four emails introducing potential clients to a local dentist, emphasizing the dentist's expertise in implant dentistry. Rebrand dentist as expert in implant dentistry.

My email copy:


Email 1 (welcome)

Subject line: Hi! Can we talk about your smile?

[image of smiling patient;
text: Dr. X is a board-certified cosmetic dentist experienced in providing custom porcelain crowns]

Your smile is our business.

For years we’ve helped our patients enjoy the lifelong benefits of healthy teeth. You’ve been coming to us for all your dental needs and we’ve been happy to give you confidence in your great smile.

Did you know we’re also a leading provider of dental implants?

[image of dentist]

We listen to our patients. And we’ve heard a lot of our patients asking what we can do about their most problematic teeth.

Because we want to meet your needs, we’ve researched and implemented the least invasive, most natural-looking techniques to replace missing or damaged teeth with implants.

Everything can be done in our office, from your initial consultation to when you walk out our door with a beautifully restored smile.

[image of modern, high-tech dentist office]

We want you to feel great about your smile. With proper care and cleaning, your implants can last a lifetime.

Make an appointment and we can talk about what matters to you.




Email 2 (education)

Subject line: Why do you need a dental implant?

Good question.

Dental implants can provide permanent solutions for damaged or missing teeth. Why does that matter?

[image of before/after splitscreen: ugly smile to healthy smile]

Well, because there are lots of things that make you smile. And we doubt coming to the dentist is one of them.

A dental implant is a complete solution to a problem tooth. Unlike a filling, which can fail within years, a high-quality dental implant can last a lifetime. Implants are surgically fitted into your jaw, where they can remain permanently. We use safe and advanced anesthetic to ensure your comfort during the procedure.

[illustration of dental screw and crown assemblage in gum]

Our team of professionals is ready to help you get the smile you want. Chewy steaks, crisp apples, and cold drinks are no problem for a high quality tooth replacement.

[banner: image: smiling couple with healthy teeth
text: Make an appointment for a free implant consultation ($400 value)
·      Complete exam
·      Panoramic x-ray of mouth
·      Gum health evaluation
·      Detailed treatment plan]

Remember—implants work best when combined with thorough dental care and good hygiene. If it’s been a while since you’ve had an exam or a cleaning, there’s no time like now to schedule an appointment.

Call us today and let’s talk about what you want for your teeth.




Email 3 (promotion/call to action)

Subject line: Our appointments for free consultations are filling up fast!

Missing teeth? Damaged teeth?

There’s still time to get your free consultation about dental implants.

Our schedule is filling up with patients who want their beautiful smiles restored.

[image of smiling patient]

But there are still some openings and we’d love to talk with you about how dental implants can change your life.

[banner:
image: illustration of implant
text: Free implant consultation ($400 value) includes:
·      Full exam
·      Panoramic x-ray of mouth
·      Gum health evaluation
·      Complete treatment plan]

A dental implant is a permanent solution to the problems caused by missing or damaged teeth, allowing you to enjoy the food you love and smile with confidence.

[image of someone biting into an apple]

We provide a full range of dental services, in addition to being local leaders in implant dentistry.

Call us today and we’ll find a convenient time for you to come in for a free consultation on restoring your smile. Mention this email when you call to receive a free take-home whitening kit.





Email 4 (patient stories)

Subject line: Our patients love their dental implants

We love hearing from our happy patients.

Todd avoided eating steak for six years because it hurt his molar. He says he can’t believe he waited so long to get an implant.

[image of man in steak restaurant]

Mary was embarrassed to smile after she lost a front tooth to decay. With her beautifully restored smile, she now flosses daily, brushes multiple times a day, and comes in every six months for a cleaning. She’s planning to keep her implant for a lifetime.

[image of smiling, attractive older woman with white hair]

After a bicycle accident, Neil needed some dental work. He knocked out one tooth and broke another. We replaced Neil’s broken teeth with high quality implants, and matched the color to his other teeth. Neil says that when he smiles, he always gets compliments.

[image of young man smiling and standing with bicycle]

We’d love to make a difference for you too.

Call today about a free implant consultation ($400 value)
·      Full exam
·      Panoramic x-ray of mouth
·      Gum health evaluation
·      Complete treatment plan

Remember, there’s no substitute for good hygiene and frequent check-ups. Check our website for at-home dental practices you can use to make your smile last a lifetime.


Mock-up email templates provided by client: